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Insight24 In the News



June 25, 2008
Drive More Successes From the First Half of 2008 - B2B Marketing and Sales Tip #111
In this post by Suaad Sait, Insight24 is included in tips for repurposing archived webinar content.

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May 16, 2008
Beyond the PowerPoint: The Next Steps for Webinars
In the May issue of FOLIO Magazine, Insight24 syndication partner, Bob Thompson, founder of CustomerThink, discusses the role of archived content for a webinar strategy.

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April 30, 2008
B2B Marketers Test New Web Seminar Formats to Maintain Registrant Numbers
Andrew Gaffney, editor of DemandGen Report, provided an overview of how marketers are being more creative to drive registrants to webinars. The article provided stats from the ON24 Insider Report, a benchmark report of webinar statistics. Insight24 was mentioned as a way to extend the shelf-life of webinar content.

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April 14, 2008
DemandGen Report: HubSpot Adds Shelf Life to Web Event Content with New Media Network
Amanda Ferrante, Assistant Editor, provides this case study of HubSpot's lead generation program with Insight24. Mike Volpe, VP of Marketing with HubSpot discusses how Insight24 provided targeted sales leads. Not only were these online leads a lower cost per lead compared to other methods, Insight24 also provided HubSpot with higher quality of leads.

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