Kerry Reilly, Director of Solutions Consulting for Internet Marketing for Unica on how to automate and optimize the marketing process using Netezza

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Kerry Reilly, Director of Solutions Consulting for Internet Marketing for Unica Kerry Reilly explains how Unica develops software to help automate and optimize the marketing process, discusses current trends, and describes how Netezza provides the horsepower to process large volumes of marketing data for Unica customers.
Company:	Business Intelligence Network
Topics:	Business Intelligence, Collaboration, Marketing
Type:	Audio Podcast
Date:	09/25/07
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Kerry Reilly, Director of Solutions Consulting for Internet Marketing for Unica