The Secret Behind Successful Retention Programs: Next-generation Analytics

Featured guest, Suresh Vittal, senior research analyst at Forrester Research will discuss retention as a business practice. You will get experts view of the importance of retention programs and role that analytics has played in driving increased results. In addition, Mark Smith, executive vice president at Portrait Software, using real-life case studies, will provide an inside look at how top-performing financial and telecom companies are leveraging new analytic techniques to drive the best results possible for retention programs and the returns on investment achieved.