Search Engine Optimization (SEO) 101

Today, B2B buyers start their purchasing process in the search engines. In order to remain competitive, your company needs to be found by the people already searching for your products or services. This webinar will cover the basics of search engine optimization – what is it and why is it important – to demystify SEO and empower marketing professionals to either take on SEO themselves or give them the knowledge to hire an effective – not a scam – SEO consultant.