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Changing the World One Podcast at a Time

Changing the World One Podcast at a Time



When Paul was writing his book, he met two mothers who personified the term “new influencer.” Paige Heninger (left) and Gretchen Vogelzang launched Mommycast in early 2005, never expecting it to be more than an intimate chat between them and a few friends. Nearly 300 shows later, Mommycast still has that first-time intimacy, but its global audience now numbers in the millions. The show has big-ticket sponsors, a host of awards and its own channel of family-oriented podcasts. But success doesn’t appear to have spoiled Paige and Gretchen, who still think of each program as just another phone call. Marketers don’t see it that way. They clamor f...

Company:

Tech PR War Stories

Speaker:

Paige Heninger, Gretchen Vogelzang, Paul Gillin

Topics:

Customer Service

Type: Audio Podcast
Date:04/10/08
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