Is social networking right for corporate marketing? Two tests will you help decide

spoke on a panel last week at the Bulldog Reporter Media Relations Summit in San Francisco. This trip was a great exchange of ideas with many early adopters and PR and marketing practitioners. This podcast we’ll highlight two ah ha moments with two leaders in social media, Gina Bianchini, CEO and co-founder of Ning, and Robert Scoble world renown blogger and managing director of Fast Company TV. During a keynote session at the conference with Robert Scoble, I realized how new social media is for the majority of communication professionals. He asked how many people are familiar with Twitter and about 20 percent of the room of 600 (that might...