The social media skeptic

Jennifer Mattern calls herself the “social media Grinch.” But that doesn’t mean she’s down on social media. On the contrary, her NakedPR blog is one of the more popular online journals in the PR world. It’s just that Jenn thinks the focus on social media can distract PR people from their real work, which is to influence the organizations that shape opinion and achieve business results for their clients. In this interview, she outlines her cautionary advice about social media and stresses the fundamentals that PR people still need to employ. She also discusses the value of press releases (they do have value, you know) and how to use the impres...