Political thinking will help companies better participate in social media

Put a taste of the Iowa caucus into your corporate communications. This will be an ongoing theme on the Marketing Edge during this election year. My premise is that social media is like oxygen to the embers of ideas. The networks and groups formed using social media resembles grassroots organizations and therefore companies need to take a page from political campaigns. In this podcast we chat with David Almacy, VP of Digital Strategies for North America for Waggener Edstrom. He also was at the White House for President Bush in 2005 – 2007 as the director of internet and e-communications. David was also recently recognized by PR Week in th...