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Optimizing B2B Email Marketing for Lead Generation

Optimizing B2B Email Marketing for Lead Generation



Watch MarketingSherpa and Marketo as they discuss Optimizing B2B Email Marketing for Lead Generation. This webinar covers: *Improving the odds of your emails being noticed and read, and your offers converted *Allocating and justifying your budget for email marketing *Developing creative that will improve your click through and conversion rates *Increasing sales-ready leads with segmentation, automated nurturing and follow-up activities.

Company:

Marketo

Speaker:

Stefan Tornquist, Research Director, MarketingSherpa & Jon Miller, VP Marketing, Marketo

Topics:

Marketing

Type: Audio Presentation
Date:06/01/08
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