Buying and Using Marketing Automation Systems

Howard Sewell, President and founder of Connect Direct, discusses Buying and Using Marketing Automation Systems, including: *What business challenges and problems cause companies to look at marketing automation systems? *What are some of the near term and longer term ROI benefits companies should expect from marketing automation? *When looking for a marketing automation solution, what are some of the key features and capabilities that someone should have on their list? *What other factors should our listeners consider when looking at marketing automation?