Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century

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Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century - Part 1 In part one of a three part series, Laura Patterson, president of VisionEdge Marketing, discusses the ways to bridge the gap between executive management and marketing, with the goal of quantifying the contribution and impact marketing has on revenue.
Company:	Marketo
Speaker:	Laura Patterson, President of VisionEdge Marketing
Topics:	Marketing
Type:	Video Presentation
Date:	05/26/08
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Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century - Part 1