Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century

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Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century - Part 2 In part two of a three part series, Laura Patterson, president of VisionEdge Marketing, contends that a marketing person's survival is dependent upon the ability to demonstrate his/her abilities as a marketer, where marketing is viewed as an investment.
Company:	Marketo
Speaker:	Laura Patterson, President of VisionEdge Marketing
Topics:	Marketing
Type:	Video Presentation
Date:	06/18/08
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Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century - Part 2