Landing Pages and Content Management: The New Lost Art of Online Conversions

The promise and the curse of online marketing is the ability to measure just about anything in your online marketing campaigns, with conversion measurements usually a centerpiece of an organization's metrics dashboard. But landing pages, which can be one of the easiest ways to increase conversions, are often an afterthought in our marketing considerations. In this video you'll learn how a Content Management System can enable you to easily create, manage and publish landing pages and microsites, as well as best practice tips and tricks for using them to increasing online conversions.