The Opportunities and Challenges of Online Marketing: Featuring eBay

How do you retain and improve relationships with current customers? With the growing complexity as channels and offers proliferate and an increasingly noisy environment that drowns out messages, marketers require assistance in maintaining customer relationships. Hear Jed Paulson, Manager, Direct Marketing Solutions, eBay Corporation and Andrew Hally, Vice President, Segment Management, Unica Corporation discuss online marketing and how Unica's Affinium Campaign solved critical challenges for eBay's relationship marketing strategy. eBay will share its success stories, vision, objectives and overall challenges including how eBay solved the foll...