Customer Centricity & Loyalty Marketing Featuring Steve Mayberry, Senior Manager, Best Buy

To find out how one of the most successful retailers maintains loyal customers, join us as we discuss loyalty marketing and how Unica’s Affinium® Campaign solved critical challenges for Best Buy’s relationship marketing strategy. Best Buy will share its success stories, vision, objectives and overall challenges. More specifically, this webinar will address how Best Buy solved the following business challenges: Bringing relevant marketing to customer base (your BEST bet) Targeting through timing, trends & triggers (your BEST move) Improving loyalty program (the BEST way)