How Marketers Can Shape the Customer Experience

Every interaction with a customer gives marketers the opportunity to strengthen the experience and the overall relationship with the business. These interactions span marketing, sales and service, but they all factor into an individual customer’s attitude toward the business. As more firms think about the customer experience, their needs will extend beyond traditional marketing boundaries and you must learn how to shape each customer’s experience in new and innovative ways. View this webcast to learn how you can shape the customer experience in your organization. Join Jay Henderson, Director, Segment Management, Unica Corporation and guest, ...