Sustaining Bookings Growth through Marketing Automation

Join Starwood Vacation Ownership's Ron Lange, Director of Database & Campaign Management and Unica's Andrew Hally, Vice President of Segment Marketing, as they review the key challenges facing travel and hospitality marketers and how marketing technology can help overcome them. Learn how Starwood Vacation Ownership increased bookings rates 24% in less than 6 months with Affinium by: Leveraging loyalty and transactional data for improved customer insight and targeting; Integrating email, direct mail, and telemarketing for higher response rates; Continuously improving results through test-and-learn.