Meeting B2B objectives through user experience design: a case study at PFPC

In this webcast, you'll learn how user experience design has become a strategic, mission-critical practice at PFPC, a leading provider of processing, technology, and business solutions for the investment industry. Jerome and Eileen will describe the redesign of PFPC's AdvisorCentral, a core business-building Web portal for financial advisors and broker-dealers that provides client account information, research services, and tools. AdvisorCentral is also a major marketing tool and source of trend data for participating mutual fund companies.