The Key to PPC for Online Retailers

The paid search channel continues to post strong growth, even in this difficult economy. This growth is partially indicative of channel shift, as consumers move their orders from catalog or brick and mortar to online, rather than incremental corporate growth. These combined factors necessitate a 'back to basics' approach for the channel. In this webinar, The Rimm-Kaufman Group's Director of Marketing will present tactics to ensure you're executing the fundamentals of paid search.