Best Practices for Bringing Sales and Marketing Closer Together

You know the story. It's the end of the quarter and the sales numbers are below the target. The sales team is pointing fingers at marketing because they aren't bringing in enough qualified leads, and marketing is responding by saying sales is at fault because they don't know how to follow up on a lead. Sound familiar? This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization. Through insight from thought leader Don Peppers, we will highlight key elements, including strategy, process, applica...