The New Definition of Marketing Content: The 5 Materials that Truly Drive Sales Conversations

If you ask most sales organizations what they need from Marketing, you’ll hear that they’re not looking for more content. Instead, they’re looking for the insights, expertise, and support critical to having a winning conversation with buyers. These 5 tools represent the new definition of Marketing content in leading organizations worldwide. Join Leigh Segall, Vice President of Marketing for SAVO, and the AMA to learn how leading organizations, including American Express, ADP, and Akamai are getting real about what sales needs, and improving the way they approach, develop and distribute content.