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Extending the Value of CRM through Mobility

Extending the Value of CRM through Mobility



Mobile CRM is becoming a “must-do” for many field sales and service organizations. It allows representatives to access and update their CRM information from anywhere using a mobile device — such as a BlackBerry.


Company:

Maximizer Software Inc.

Speaker:

Liz Herbert, Senior Analyst at Forrester Research & William Anderson, EVP of Technology for Maximizer Software

Topics:

CRM, Mobile

Type: Audio Presentation
Date:09/10/08
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