Robust testing for small businss marketers

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Marketing Podcasts with Bryan Eisenberg Testing just might be the small business marketers greatest tool - and yet, so few take the time to do it at all. The arguments against robust testing are all but gone - cost is not a factor, lack of tools is not a factor and certainly the Internet has made information about testing readily available. Bryan Eisenberg, author of Always Be Testing, visited with me about this very thing for this episode of the Duct Tape Marketing Podcast.
Company:	Duct Tape Marketing
Speaker:	Bryan Eisenberg
Topics:	Business Intelligence, Marketing
Type:	Audio Presentation
Date:	09/09/08
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Marketing Podcasts with Bryan Eisenberg