Has Digital Watermarking Come of Age? (Part 2 of 2)

Summary: If you would like to learn how digital watermarking can protect media (digital or analog) from piracy and create incremental revenues, this interview is for you. (Part 2 of 2). Our guest today is Bruce Davis who is the CEO of Digimarc. His company is a pioneer in the field of digital watermarking and holds a strong patent portfolio. The technology protects media from piracy in both the digital and analog domains. Digital locks alone are useless once the media is rendered into the human analog interface whether it’s via a video display screen, audio speakers, or magazine picture whereas the digital watermark remains effective. In th...