Lead Nurturing in 2008: Marketing's Biggest Contribution to the Bottom Line

Would you like to know what really works when it comes to lead qualification and lead nurturing ? Would you like to turn up to 60% of leads you already have in your database into warmer, more qualified prospects? Want to hear what to keep and what to throw out in your lead qualification/nurturing program? In this webinar, Anne Holland provides an exclusive look at the latest findings that impact Lead Qualification and Nurturing, based on MarketingSherpa’s recently released B-to-B Lead Generation Handbook.