Creating and Selling Global Communications Strategies

New Gilbane research confirms that when it comes to delivering multilingual content for global websites, marketing, business, and IT professionals use whatever resources they have at their disposal to just get it done. It's clear, though, that performing tactically is no longer enough to attract international audiences, maintain competitive positioning, and scale to meet demand. How are companies large and small are making the shift from performing tactically to thinking strategically? More importantly, what can you learn from their experiences? Darren Guarnaccia, VP product marketing for Sitecore, and the Gilbane globalization team share i...