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James R. Zanewicz: Marketing Academic Inventions in a Tough Market

James R. Zanewicz: Marketing Academic Inventions in a Tough Market



With the economy on the ropes, moving academic inventions from the lab to the marketplace is increasingly important — and increasingly challenging. James R. Zanewicz, director of the Office of Technology Transfer at the University of Louisville, says universities need to be more flexible in the deals they negotiate and more realistic about the money they expect to earn.


Company:

Chronicle of Higher Education

Speaker:

James R. Zanewicz

Topics:

Collaboration, Product Development

Type: Video Presentation
Date:02/20/09
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