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Why Sales Throws Marketing Under the Bus

Why Sales Throws Marketing Under the Bus



You know the story. It's the end of the quarter and the sales numbers are below the target. The sales team is pointing fingers at marketing, because they aren't bringing in enough qualified leads. Marketing is responding by saying sales is at fault because they don't know how to follow up on a lead. Sound familiar? Download this white paper to better understand the top 7 sales frustrations, and recommendations for bringing sales and marketing closer together.


Company:

Silverpop

Topics:

Marketing, Sales

Type: White Paper
Date:09/01/09
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