Internet Video Advertising

If you would like to learn what kind of Internet Video ads work best, this interview is for you. Our guest today is Waikit Lau who is the President and Co-Founder of ScanScout.com. His four-year old company serves ads, such as pre-rolls, mid-rolls, post-rolls, and overlays, to Internet Video websites. Earlier Waikit worked at Scientific-Atlanta and Bessemer Ventures. He holds a BSEE from MIT and a MBA from Harvard. Waikit slices-and-dices the Internet Video advertising market in multiple ways. He shares his thoughts on the merits and applicability video ad types. Additionally we get a tutorial on the approaches to branding versus transacti...