Addressable Advertising for Television

If you would like to learn about addressable television advertising, this interview is for you. Our guest today is Seth Haberman who is the Founder of Visible World. His company is a leading provider of targeted television advertising. It offers a software platform, termed intelliSpot, that enables advertisers, agencies, and media companies to target, customize and change messages to address diverse audiences, programming, and business situations. Investors include Comcast, Time Warner, Viacom, WPP, and AllianceBernstein, among others. Visible World has provided addressable advertising for television since 2004. To an important extent, th...