The New Language of Marketing: From the Four P's to the Four R's

Now that consumers are listening to each other (not to marketers) and getting bombarded with too many messages, marketing is transforming from the traditional Four P's of push marketing (Product, Price, Place and Promotion) to the Four R's of consumer-centric marketing (Reveal, Reward, Respect and Retain). Watch this webcast and find out how to speak the new language of marketing. Plus, take an in-depth look at this new model through the lens of a fast-growing company, Kettle Foods.