Success in a Challenging Economy: Finding & Nurturing Your Ideal Prospect

What do successful marketers know? Learn specific tactics to find and develop the right prospects at the right companies: • How can marketing generate more sales ready leads? • What inputs contribute most to sales effectiveness, driving lead conversion? • What are the keys to effective segmentation and campaign design? • Lead generation and management processes: getting it right • Connecting your offer with the prospect’s needs: relevance is everything in today’s B2B climate •What is the bottom-line impact of an effective lead nurture program?