Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar

Providing exceptional service to more than 1,000 clients and wooing thousands of prospects was a costly endeavor for Business Fitness, a consulting firm specializing in business efficiency. The company desperately needed a cost-effective tool to help it educate, nurture and convert leads to happy customers without racking up frequent flyer miles. This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness’s sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.