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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs



How can a company ensure that the marketing deparment's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.


Company:

CDC Software

Topics:

CRM

Type: White Paper
Date:07/20/09
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