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The Technology of Innovation - Using CRM to Enable Customer-Centric Innovation

The Technology of Innovation - Using CRM to Enable Customer-Centric Innovation



This whitepaper highlights the important role technology can play in the innovation process and looks at how a customer-focused approach to innovation can be supported by flexible customer relationship management tools. It explains how businesses can use CRM to foster and implement customer-centric innovation, enhancing the customer experience and creating internal efficiencies to establish a clear competitive edge.


Company:

CDC Software

Topics:

CRM

Type: White Paper
Date:10/10/09
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