CMO Guide to Maximizing Customer Marketing Performance & ROI

We’ve all read how marketing to existing customers is less expensive and more profitable than acquiring new ones. Why, then, do marketing teams tend to devote the bulk of their attention – and budget – to acquiring new customers? This new white paper explores how to use intelligence and analytics to target marketing that drives more sales, increases the average value per customer and improves retention rates. Learn: • How to gain insight into tactical effectiveness, true sales lift impact and performance gaps • How to measure the greater profit potential of marketing to existing customers • 4 key factors of successful insights-based mark...