Select & Connect: Strategies for Targeted Acquisition and Retention

Speakers: Moderator: Christopher Kenton, SVP, CMO Council Tarkan Maner, SVP of Worldwide Sales and Marketing, Wyse Technologies Ellis Booker, Editor, BtoB Magazine Stephanie Porter, Director of Customer Programs, Amdocs Werner Mansfeld, President, NetLine Corporation Join us for an insightful discussion about the opportunities and pitfalls of creating strategically targeted acquisition and retention campaigns. Attendees will learn: How CRM systems can get in the way of good marketing How effective marketers are staying in tune with their high-value customers Real-world examples of customer strategies and programs that work