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Secure the Trust of Your Brand

Secure the Trust of Your Brand



In this one-hour webinar, industry experts from Opinion Research, Emory University, ChoicePoint, and Symantec discuss: (1) Why identity protection is top of mind with consumers, (2) What is "right time" marketing and benefits of brand trust, (3) Perspectives on why breaches are occurring almost daily, and (4) Suggestions for a more secure environment. The webcast presenters include: Jeff Resnick, Managing Director, Opinion Research; Greg Thomas, Director of Research Programs, Emory University; James Lee, Chief Marketing Officer, ChoicePoint; and Marlene Williamson, VP Americas Marketing, Symantec.


Company:

CMO Council

Speaker:

Jeff Resnick, Greg Thomas, James Lee, and Marlene Williamson

Topics:

CRM, Marketing, Security

Type: Video Presentation
Date:09/14/06
Rating:
 
 
 
 
 
Duration:63 minutes
 
 
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