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Audion Presentation

Global Measurement Standard in Consumer Generated Media



When we talk about analyzing vast amounts of consumer-generated media in order to find the "gold" in specific topics, issues, trends, opinions and sentiment, we're talking about some powerful technologies that do the heavy lifting. Nielsen BuzzMetrics' content mining capabilities are rooted in machine-learning and natural language processing technologies that mine unstructured data?vast amounts of raw text?to discover the intelligence it contains.


Company:

Research Channel

Topics:

Business Intelligence, Content Management, Marketing

Type: Audio Presentation
Date:08/07/06
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