Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Shel Israel and Microsoft's own Robert Scoble will discuss how blogs are changing the way businesses talk with customers. They will discuss what they learned from their reearch and interviews with more than 180 business bloggers. Their work is focused on helping businesses of all sizes understand why blogging will help them get closer to customers and prospects. The authors used Microsoft as their lead case study of how blogging can put a human face on a company.