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MARKETING RESOURCE MANAGEMENT (MRM) - THE MYTHS & REALITIES

MARKETING RESOURCE MANAGEMENT (MRM) - THE MYTHS & REALITIES



Hosted by: Speakers: Bill McInerny, Co-Founder & President, MarketingCentral Anna Carbonara, Moderator, American Marketing Association During the webcast we will debunk several of “myths" about Marketing Resource Management by addressing: what size organization is right for MRM whether an MRM implementation requires lots of time, money, and resources if it is required that workflow processes be documented and/or optimized before starting


Company:

AMA

Topics:

BPM, Implementation, Marketing

Type: Audio Presentation
Date:02/09/07
Rating:
 
 
 
 
 
Duration:71 minutes
 
 
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