How to Precisely Define a ''Lead'' Before Marketing Begins

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How to Precisely Define a ''Lead'' Before Marketing Begins * How to handle the politics around lead definition * What's a reasonable definition for a "hot" lead * How to create a lead profile with useful details far beyond "whoever will buy our stuff" * What must done to ensure your lead definition remains on target
Company:	ON24
Topics:	CRM, Marketing, Sales
Type:	Audio Presentation
Date:	03/24/07
Rating:
Duration:	61 minutes


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