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Evaluating the Right CRM System

Evaluating the Right CRM System



Mark Behrens, president of TriSynergy Consulting, joins host Paul Lewis to share the importance of selecting the right CRM system for your business prior to investing in a costly, ineffective system that fails to meet the goals of the organization. Behrens discusses the role a CRM system should play in managing marketing campaigns, the technologies forcing evolutions in CRM and tips for improving operational performance.


Company:

Internet Marketing Voodoo

Topics:

Business Intelligence, CRM, Marketing

Type: Audio Podcast
Date:12/12/06
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