Online Brand Monitoring

The rise of consumer publishing on the Internet has created a need for businesses to effectively monitor their online brand for both positive and negative consumer generated media (CGM) that could adversely impact reputation in a matter of minutes. Join special guest Katie Delahaye Paine, founder of KDPaine & Partners, with host Paul Lewis as they discuss the importance of online brand monitoring, provide examples of companies caught in the fireball of negative publicity and discuss how to implement an effective brand management strategy.