SpiralFrog's Ad-Supported, Legal Audio & Video Downloads

Lance Ford, CMO of the online music destination SpiralFrog, discusses the highly anticipated launch of the Web site offering ad-supported legal downloads of audio and video content. Ford joins Lewis in this one-on-one interview to uncover SpiralFrog's plans to combat online piracy and drive advertising revenue for musicians. Lance Ford was named Chief Sales & Marketing Officer of SpiralFrog in May 2006. A seasoned executive with over 25 years of media experience, Lance is a principal member of the management team leading the global sales and marketing division. He is responsible for overseeing all of the media sales businesses, incl...