Generation Y: The Era of the Echo Boomers

Anastasia Goodstein, publisher of Ypulse.com and author of "Totally Wired", joins host Paul Lewis bringing years of experience in youth media and marketing to the show. Goodstein shares with listeners the key opportunities for reaching Generation Y including authenticity, personalization, control and transparency. Anastasia Goodstein is publisher of the award-winning blog about youth media and marketing called Ypulse.com (www.ypulse.com), which has been mentioned in USA Today, Fast Company, Forbes and BusinessWeek. Ms. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern Unive...