The Dangers of User Generated Content

Mark Naples, managing partner of WIT Strategy, joins host Ted Murphy discussing the dangers of the rise of user generated content in which marketers leave much of their branding control for consumer interpretation. Mark Naples is managing partner for WIT Strategy, a strategic communications consultancy serving clients with media and marketing challenges around the world. WIT Strategy identifies and leverages marketplace opportunities, developing and executing strategies that enable clients to meet their sales, marketing or corporate public affairs objectives most cost-effectively across multiple media disciplines.