Email Marketing's Profound Evolution

Jeanniey Mullen, partner and senior manager of email marketing for Ogilvy, along with Paul Beck, senior partner and executive director of interactive marketing and advertising for Ogilvy, join forces to discuss the current state of email marketing, predict the future of the powerful medium and share their strategies for success. Listen in with host Ted Murphy as the trio discusses the Email Experience Council and their role in enforcing standards and ethics for the leading digital communications tool.