Mobile Marketing

Jamie Wells, managing director at TCS Mobile, joins host Ted Murphy to define mobile marketing, outline the strategies behind launching a successful mobile marketing campaign and discuss emerging mobile channels and applications. Jamie Wells is currently the Managing Director of TCS Mobile, a Connecticut-based promotional marketing agency that activates established and emerging mobile marketing channels such as text, picture, multimedia and/or video messaging; WAP; downloadable ringtones, mobile games, graphics and applications; mobile radio, video and podcasting; location-based services; mobile kiosks; text and “pics” to Screen; Blu...