Lead Generation for the Complex Sale: Keeping Your Pipeline Full of Qualified Leads

You can probably name a number of ways to generate leads for your organization. Here's the catch - some produce high-quality, high-value opportunities and some are just dead ends. In this economy no single tactic is going get the job done, particularly in a complex sale. This action-oriented session will provide tips and best practices that you can put into practice immediately. When you leave this session you will know: (1) Proven lead generation strategies that deliver results, (2) The most effective ways to get sales and marketing alignment, (3) The most effective tactics used for an integrated marketing program, (4) How to identify a...